from the When you’re not playing with your balls dept.
Virtual Worlds News has an interview with Nick Lowe – Interzone VP of BigWorld powered MMO, Interzone Futebol.
“If you don’t have a social space, it’s harder for players to connect,” said Hewitt. “It doesn’t seem legitimate. If you see people going and doing stuff, it makes your world. There are people running around with things to do.”
Or, as Lowe explains, you can look at traditional games as examples.
“Say you have a horror game or first-person shooter. Music isn’t the focus of the game, but it’s there to add atmosphere. It adds flavor,” he explained. “And from a functional level, when you’re doing matchmaking, it usually runs 2 minutes, up to 5 minutes, you want a place to meet people and hang out so you’re not just sitting there. And then people just want to explore the space. In our focus tests, we’ve had people just walking around. “
More over at the link.