Archive for August, 2009

Netease to Open Beta TX2 today, China – stats/analysis

Tuesday, August 25th, 2009, posted by skg

from the Over in the East dept

On August 26, NetEase (NTES) will release the open beta version of Tian Xia II (TX2), one of its in-house developed 3D games. The open beta will be officially launched on September 20, accompanied by a large-scale advertising campaign. This article discusses TX2’s 4Q09 outlook and potential risks, and shows the game’s recent trends of Peak and Average Concurrent Users (PCU and ACU).

TX2’s PCU will be substantially boosted by aggressive advertising. TX2 is the focus of NetEase’s advertising campaign in the second half of 2009, and more than RMB 100 million ($14.6 million) will be allocated to TX2’s promotion, according to reports by Sina and Nanfang Daily. My tracking shows TX2 has already reached 160K PCU without much advertising (see chart below). I estimate the heavy advertising surrounding the open beta will propel TX2’s PCU to at least 250K in 4Q09.

TX2 players’ spending and stickiness will increase significantly. The huge size of TX2’s open beta patch (1G – larger than many single games) indicates rich new contents will be added. Currently, TX2’s revenues rely heavily on four systems/features: Treasure Box, Soul Pearl (Yuan Hun Zhu), Dresses, and Riding Animals. I believe the open beta version’s abundant new contents will diversify TX2’s revenue sources, and boost players’ spending to a higher level in 4Q09. In addition, the large amount of new contents will increase players’ stickiness in 4Q09 because they are likely to spend much time on exploring new maps, tasks, instances (Fu Ben), etc.

TX2 still faces potential risks. Although TX2’s game design significantly imitates World of Warcraft (WoW), its skill system, task system, and profession balance still have a long way to go compared with WoW. I believe the open beta version will only partially solve this problem, and a lot of additional R&D efforts are required to improve TX2 after it enters open beta. Although aggressive advertising will boost TX2’s PCU in the near term, such PCU levels will not be sustainable if NetEase’s R&D efforts on TX2 fail to keep up with the growth in concurrent users.

Thanks to Seeking Alpha.

Germany’s Gamigo signs Interzone Futebol for Europe – also Gamescon trailer

Tuesday, August 25th, 2009, posted by skg

from the Kick Stuff dept

Interzone’s 11-a-side MMO footy game signed by gamigo
gamigo AG and Interzone Entertainment have announced that Futebol will be released in German and English by the end of this year, with French, Spanish, Turkish and Polish language versions following in 2010. Futebol is an online game which features team-based multiplayer matches, with every character on the pitch (playing field) controlled by a different player, including goalkeepers who, until now, have always been AI-controlled. During the match, players will improve their skills and unlock new skills and moves. Players will also improve their personal rankings and their team’s rankings, earn money through salary or sponsorship, and customize their character at creation, during game play, and by buying virtual items from Interzone’s online store. A trailer is now locally mirrored.

BigWorld @ GDC/GamesCom Cologne 2009 next week

Thursday, August 13th, 2009, posted by skg

from the Will you be There? dept.

Contact details here.

Navy Legend : in-game screens

Monday, August 10th, 2009, posted by skg

from the Blow them out of the water dept.




Navy Legend CG trailer for BigWorld powered MMO

Monday, August 10th, 2009, posted by skg

from the Awesome vids dept.

Navy Legend CG trailer for BigWorld powered MMO

Monday, August 10th, 2009, posted by skg

from the Awesome vids dept.

Navy Legend CG trailer for BigWorld powered MMO

Monday, August 10th, 2009, posted by skg

from the Awesome vids dept.