Coverage of Netease’s Growth Strategy, WoW Licensing

from the easy nets dept.

David Saito-Chung over at Investors Business Daly, writes a bit about Netease’s approach toward expansion as a means toward growth and continued engagement for its users.

Netease, who uses BigWorld’s platform technology, has grown to prominence through web development services, game development, and its 2009 licensing of World of Warcraft for China.

Among the company’s recent successes has been the BigWorld-powered MMO Tianxia 2 (Video of one of the expansion trailers).

tianxia2_11

Tags: , , , , , ,

Leave a Reply