David Saito-Chung over at Investors Business Daly, writes a bit about Netease’s approach toward expansion as a means toward growth and continued engagement for its users.

Netease, who uses BigWorld’s platform technology, has grown to prominence through web development services, game development, and its 2009 licensing of World of Warcraft for China.

Among the company’s recent successes has been the BigWorld-powered MMO Tianxia 2 (Video of one of the expansion trailers).

In what appears to be some significant licensing to-ing and fro-ing, we may be able to shortly confirm the following :

1) Netease (NTES) is publishing the BigWorld-powered ‘Tianxia 2′ in Taiwan through BigWorld licensee, Userjoy.
2) Userjoy themselves are publishing BigWorld-powered Kingdom Heroes II in mainland China through The9.

All of this is assumption and inference at the moment – stay tuned for confirmations.

Seeking Alpha offers up some initial observations surrounding the strong debut of Netease’s BigWorld powered title, Tian Xia 2:

TX2 reached 245K PCU during first week of open beta. NetEase’s 3D game Tian Xia II (TX2) reached 245000 Peak Concurrent Users (PCU) on September 26, according to my tracking in the chart below. This represents a 32% increase from 185000 on September 19, the day before TX2’s open beta. During this 7-day period, TX2’s server capacity expanded 36% to 53 server groups. These two data points (32% and 36%) show that TX2’s usage level has increased at a similar pace to server additions, and indicate the game’s strong ability to attract new users.

After posting some very solid numbers for Tianxia 2 over the weekend, let’s head over to MMO Culture to check out Cinderboy’s review of this Netease’s title :

TianXia 2 is one of the typical oriental fantasy MMORPG churned out from China, but its the really refined graphics, questing and simplicity which really captivated me. The game was actually in Beta a few years back, but I suppose the company, Netease, had to do some financial shifting to acquire the rights for WoW China, hence the long delay for this game. In case you are wondering, WoW China’s chaos is soon to end in the coming weeks. Here’s my short journey so far as one of the 8 clans available, the pure magic damage clan.

For more on the game, fantastic screenshots and detailed opinion, head over to MMO Culture.

Tian Xia II (TX2) had a strong open beta debut. NetEase (NTES) launched the open beta testing of its 3D game TX2 on Sunday, September 20. According to my tracking in the chart below, TX2 reached 227500 Peak Concurrent Users (PCU) on Sunday, surging 24% from 185000 in Saturday. During the peak time of Sunday, TX2’s overall server utilization rate was about 90%, indicating that average popularity per server remained high despite the aggressive expansion of total capacity from 35 to 51 servers (up 46%) since last Friday.

With thanks to Seeking Alpha.

NetEase.com Inc. (Nasdaq: NTES) lately purchased BladeCenter HS22 blade servers from IBM for the operation of its heavyweight 3D online game Tianxia II.

BladeCenter HS22 adopts Xeon 5500 processors made by Intel Corporation (Nasdaq: INTC; SEHK: 4335). It is redesigned on the basis of former BladeCenter servers, adding many new functions. Analysts believe that BladeCenter HS22 has been the most advanced and strongest game server by far.

NetEase.com spent tens of millions of Chinese yuan for the purchase, showing its great confidence in Tianxia II, which is going to start an open beta test on September 20, 2009.

NetEase.com is a leading online game developer and operator as well as Internet portal. It is currently operating online games such as Fantasy Westward Journey, Westward Journey Online II, Heroes of Tang Dynasty, and Westward Journey 3.

In the second quarter of 2009, the company got gross profits of CNY 692 million or USD 101 million. Its revenues from online game services hit CNY 872 million or USD 128 million. By June 30, its total assets reached CNY 7.4 billion or USD 1.1 billion.