Posts Tagged ‘Tianxia 2’

Coverage of Netease’s Growth Strategy, WoW Licensing

Thursday, April 28th, 2011, posted by Matt

from the easy nets dept.

David Saito-Chung over at Investors Business Daly, writes a bit about Netease’s approach toward expansion as a means toward growth and continued engagement for its users.

Netease, who uses BigWorld’s platform technology, has grown to prominence through web development services, game development, and its 2009 licensing of World of Warcraft for China.

Among the company’s recent successes has been the BigWorld-powered MMO Tianxia 2 (Video of one of the expansion trailers).


Rumour : BigWorld games licensing in China – The 9 & Netease

Tuesday, October 6th, 2009, posted by skg

from the Busy day in the East dept.

In what appears to be some significant licensing to-ing and fro-ing, we may be able to shortly confirm the following :

1) Netease (NTES) is publishing the BigWorld-powered ‘Tianxia 2′ in Taiwan through BigWorld licensee, Userjoy.
2) Userjoy themselves are publishing BigWorld-powered Kingdom Heroes II in mainland China through The9.

All of this is assumption and inference at the moment – stay tuned for confirmations.

Opinion : Seeking Alpha – NetEase: Reasons Behind TX2’s Success

Monday, September 28th, 2009, posted by skg

from the We’ve only just begun dept.

Seeking Alpha offers up some initial observations surrounding the strong debut of Netease’s BigWorld powered title, Tian Xia 2:

TX2 reached 245K PCU during first week of open beta. NetEase’s 3D game Tian Xia II (TX2) reached 245000 Peak Concurrent Users (PCU) on September 26, according to my tracking in the chart below. This represents a 32% increase from 185000 on September 19, the day before TX2’s open beta. During this 7-day period, TX2’s server capacity expanded 36% to 53 server groups. These two data points (32% and 36%) show that TX2’s usage level has increased at a similar pace to server additions, and indicate the game’s strong ability to attract new users.

Review : Tianxia II by Netease

Monday, September 21st, 2009, posted by skg

from the
Better reviewed than Dead dept.

After posting some very solid numbers for Tianxia 2 over the weekend, let’s head over to MMO Culture to check out Cinderboy’s review of this Netease’s title :

TianXia 2 is one of the typical oriental fantasy MMORPG churned out from China, but its the really refined graphics, questing and simplicity which really captivated me. The game was actually in Beta a few years back, but I suppose the company, Netease, had to do some financial shifting to acquire the rights for WoW China, hence the long delay for this game. In case you are wondering, WoW China’s chaos is soon to end in the coming weeks. Here’s my short journey so far as one of the 8 clans available, the pure magic damage clan.

For more on the game, fantastic screenshots and detailed opinion, head over to MMO Culture.

Netease – TX2 strong results for open beta

Monday, September 21st, 2009, posted by skg

from the Gather Stats dept

Tian Xia II (TX2) had a strong open beta debut. NetEase (NTES) launched the open beta testing of its 3D game TX2 on Sunday, September 20. According to my tracking in the chart below, TX2 reached 227500 Peak Concurrent Users (PCU) on Sunday, surging 24% from 185000 in Saturday. During the peak time of Sunday, TX2’s overall server utilization rate was about 90%, indicating that average popularity per server remained high despite the aggressive expansion of total capacity from 35 to 51 servers (up 46%) since last Friday.

With thanks to Seeking Alpha.

INTC,IBM,NTES,NTES Buys Blade Servers for Tianxia II

Thursday, September 10th, 2009, posted by skg

INTC,IBM,NTES,NTES Buys Blade Servers for Tianxia II Inc. (Nasdaq: NTES) lately purchased BladeCenter HS22 blade servers from IBM for the operation of its heavyweight 3D online game Tianxia II.

BladeCenter HS22 adopts Xeon 5500 processors made by Intel Corporation (Nasdaq: INTC; SEHK: 4335). It is redesigned on the basis of former BladeCenter servers, adding many new functions. Analysts believe that BladeCenter HS22 has been the most advanced and strongest game server by far. spent tens of millions of Chinese yuan for the purchase, showing its great confidence in Tianxia II, which is going to start an open beta test on September 20, 2009. is a leading online game developer and operator as well as Internet portal. It is currently operating online games such as Fantasy Westward Journey, Westward Journey Online II, Heroes of Tang Dynasty, and Westward Journey 3.

In the second quarter of 2009, the company got gross profits of CNY 692 million or USD 101 million. Its revenues from online game services hit CNY 872 million or USD 128 million. By June 30, its total assets reached CNY 7.4 billion or USD 1.1 billion.

Netease to Open Beta TX2 today, China – stats/analysis

Tuesday, August 25th, 2009, posted by skg

from the Over in the East dept

On August 26, NetEase (NTES) will release the open beta version of Tian Xia II (TX2), one of its in-house developed 3D games. The open beta will be officially launched on September 20, accompanied by a large-scale advertising campaign. This article discusses TX2’s 4Q09 outlook and potential risks, and shows the game’s recent trends of Peak and Average Concurrent Users (PCU and ACU).

TX2’s PCU will be substantially boosted by aggressive advertising. TX2 is the focus of NetEase’s advertising campaign in the second half of 2009, and more than RMB 100 million ($14.6 million) will be allocated to TX2’s promotion, according to reports by Sina and Nanfang Daily. My tracking shows TX2 has already reached 160K PCU without much advertising (see chart below). I estimate the heavy advertising surrounding the open beta will propel TX2’s PCU to at least 250K in 4Q09.

TX2 players’ spending and stickiness will increase significantly. The huge size of TX2’s open beta patch (1G – larger than many single games) indicates rich new contents will be added. Currently, TX2’s revenues rely heavily on four systems/features: Treasure Box, Soul Pearl (Yuan Hun Zhu), Dresses, and Riding Animals. I believe the open beta version’s abundant new contents will diversify TX2’s revenue sources, and boost players’ spending to a higher level in 4Q09. In addition, the large amount of new contents will increase players’ stickiness in 4Q09 because they are likely to spend much time on exploring new maps, tasks, instances (Fu Ben), etc.

TX2 still faces potential risks. Although TX2’s game design significantly imitates World of Warcraft (WoW), its skill system, task system, and profession balance still have a long way to go compared with WoW. I believe the open beta version will only partially solve this problem, and a lot of additional R&D efforts are required to improve TX2 after it enters open beta. Although aggressive advertising will boost TX2’s PCU in the near term, such PCU levels will not be sustainable if NetEase’s R&D efforts on TX2 fail to keep up with the growth in concurrent users.

Thanks to Seeking Alpha.